Consumer safety summary profile of expert
Name and organisation
Further information

John is virtually "Mr. Skiing". Founder and former Director of Coaching for the English Ski Council. Formerly senior selector, British Olympic Team and Olympic Games Coach. Appointed Technical Consultant to Franz Klammer (Olympic champion and 25 times World Cup Winner)

Founding director of the National Coaching Foundation. Member of the Performance and Excellence Committee of the Sports Council and consultant to the British Olympic Association and the UK Sports Institute.

John is a registered expert witness, and has authored six books, many more articles, and lectures in the UK and abroad.

John has a long list of top international competitors who are testament to his performance ski coaching skills, and he is much respected in competition circles throughout the world. The methods of coaching developed in the field of international competition work in recreational skiing too, and indeed in the world of business and private life.

Mr John Sheddon

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